What about Dad? Recent research has shown that children of a highly-involved male parent show increased cognitive competence, greater empathy, and less sex-stereotyped beliefs. They have higher IQs, stronger verbal skills, are more academically motivated and successful, have fewer emotional and behavioural problems, show better emotional regulation, better social and problem-solving skills and greater overall life satisfaction. 
This project by Hanoi School of Public Health in collaboration with Brock and St. Jerome’s Universities in Canada aims to mobilize more fathers in parenting and involve them directly in the cognitive and emotional development of their infants, and to indirectly enhance infants’ nutritional status by having fathers encourage mother’s breastfeeding exclusivity and duration. In the intervention area, fathers’ involvement is being promoted by getting them participate in small group antenatal education and individual prenatal and postpartum at-home counseling, Fathers Clubs are being developed in collaboration with the local authorities, health workers, Farmers Association and Youth/ Women Unions to provide peer support. Community- activities include public loudspeaker mass media communication and light-hearted public fathering contests, organized with the assistance of the local Farmers Association and Youth Union, to praise and reward teams of fathers demonstrating good fathering knowledge and behaviours.